This way, you can evaluate and improve your strategies based on the results. You can view the total SMSs sent, how many were opened and answered, and generate reports to review. Using SMS marketing software, you can track the performance of your SMS campaign. Higher open and click-through ratesĪs discussed above, SMSs have 98% more open rates than emails, and their CTR rates are also 9.18% higher than other digital marketing channels. And they don’t have to go to their social profiles or emails to check the message. It’s because an SMS delivers directly to your customer’s phone no matter what type of mobile phone they use or from which provider. Spreading your messages through SMS is faster compared to social media or emails. Why use SMS marketing software? Faster delivery Hence, SMS marketing provides an ample opportunity to stay on top of your customers’ minds and increase your conversion rates. It’s not necessary that they are all active on social media or check emails regularly, but they receive text messages. In this age of social media and emails, SMS marketing still prevails because it’s relevant, straightforward, and opens directly into your customers’ devices (among many other reasons).Īt present, approximately 3.8 billion people in the world use smartphones. Sending offers, discounts, and freebies.It can handle all promotional, informative, and transactional messages effortlessly. That said, SMS marketing platforms or providers can help you create text messages in bulk and send them to a list of different phone numbers. These messages carry updates, alerts, and offers for people interested in your products/services and have consented to get a message from you. SMS marketing is an evergreen marketing channel that involves sending a transactional and promotional message to prospects and customers through text messages that they can find helpful to take action or get information about your product or services. This article is going to help you with all these questions. But unknowingly, they are losing out on their customer base, fruitful connections, and revenue by doing this.ĭo you want to increase your conversion rates and revenue more?Īre you someone who’s using SMS marketing but still not achieving what you aim for?
Sadly, many think SMS marketing is dead and only pursue other channels. Reports say that text messaging offers 209% more response time than emails, calls, and other marketing channels and whooping 98% of open rates. SMS marketing is an effective and affordable way of connecting with your customers, despite emerging social media and other marketing channels.
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